MMEDIARAZZIVIDEO AD SERVING TECHNOLOGY
CAMPAIGNS · BEGINNER

Individual VAST tags

Understand a tag URL, what it contains, and how to use it.

Every active commercial receives a public, opaque MEDIARAZZI VAST address, such as:

https://ads.mediarazzi.com/vast/YOUR_PUBLIC_KEY

The URL is a request for an XML advertising instruction, not the video itself. In a compatible player, paste it in the VAST ad tag field.

What's inside

  • <AdSystem> and <AdTitle> identify the ad system and creative.
  • <MediaFile> identifies the MP4 creative and declared dimensions.
  • <Duration> declares ad duration.
  • <Impression> is a playback measurement beacon.
  • <TrackingEvents> can define starts, quartiles, completions, skips, and other events.
  • <VideoClicks> optionally describes destination and click tracking.

Do not hand-edit a production VAST response. Change the ad or saved-tag configuration using MEDIARAZZI’s supported tools instead.

Tag visibility

VAST URLs are intentionally public to compatible ad players. Do not treat the public key as an API authentication secret. Management operations use separate, private API keys.