MEDIARAZZI counts player-reported events, not independently audited people or guaranteed paid views.
| Metric | Meaning |
|---|---|
| Ad request | The VAST tag was requested; this is not an impression |
| Impression | A player fired the impression tracking URL |
| Start | The player reported that creative playback began |
| 25%, 50%, 75% | Player-reported quartile milestones |
| Completed | The player reported completion |
| Skip | The player reported the user skipping |
| Click | The player fired a click-tracking beacon |
| Error | The player reported an advertising error |
A player might omit events or fire them more than once. A blocked or interrupted request may produce no tracking. Testing, bots, prefetch, network errors, and replay can influence raw counts.
Using the report
The Statistics page groups reporting by commercial with event columns. Sort columns to compare ads and download CSV for analysis. Advanced source attribution is carried using signed context when the player sends the beacon.
Interpreting performance
Completion rate, when suitable, may be calculated as completions / starts, but be cautious when tracking is incomplete. Click-through rate uses a denominator such as impressions, not necessarily ad requests. Never present raw measurements as verified billable impressions without additional validation.