| Term | Meaning |
|---|---|
| Ad tag | The URL or configuration used to request advertising |
| VAST | IAB XML standard for video ad serving |
| IAB Tech Lab | Industry organization maintaining VAST and related specifications |
| Creative | The commercial video asset and related metadata |
| InLine | VAST response containing the actual ad details |
| Wrapper | VAST response redirecting to another VAST response; not the current core MEDIARAZZI output |
| Ad Pod | Multiple sequenced ads in one VAST response |
| Rotation | Select one eligible ad from a pool on a request |
| Pre-roll / mid-roll / post-roll | Ad timing relative to the main content |
| Impression | Player-reported measurement event; not equivalent to a tag request |
| Quartile | 25%, 50%, and 75% ad progress milestones |
| ClickThrough | Landing page opened when a viewer clicks an ad |
| MP4 | Common video container used for progressive ad delivery |
| HLS | HTTP Live Streaming; not interchangeable with progressive MP4 in this VAST setup |
| CTV | Connected television |
| OTT | Internet-delivered streaming applications/services |
| RAF | Roku Advertising Framework |
| IMA | Google Interactive Media Ads SDK |
| VMAP | Standard describing ad-break scheduling; not generated by current MEDIARAZZI version |
| SSAI | Server-side ad insertion/stitching; not currently provided |
| SID / subid | MEDIARAZZI request-attribution labels, not universal VAST field names |
| API key | Private credential for authenticated management requests |
REFERENCES · BEGINNER
Glossary of video advertising terms
Plain-English definitions, from VAST to quartile, RAF and SSAI.