MMEDIARAZZIVIDEO AD SERVING TECHNOLOGY
CAMPAIGNS · BEGINNER

Ad Rotation versus Ad Pods

Know the difference between weighted selection and sequential playback.

Feature Ad Rotation Ad Pod
Goal Select one commercial per request Play several commercials in a single break
Response One eligible commercial Multiple ordered <Ad> elements
Control Selection weights Order or shuffle
Common use Rotating sponsors across requests Multi-sponsor commercial break

Weighted selection

When a rotation includes ads with different weights, higher weights make selection more likely, but don't guarantee an exact percentage over a small number of requests. A rotation is not a guaranteed impression-allocation contract.

When to use which

For tube sites, start with a single ad or rotation for normal pre-roll delivery. Use Ad Pods only after confirming the site's player supports them. If you want three sponsors to appear back-to-back, you need a pod, not a rotation.